Algorithms for checking and ranking sites by search engines are gradually becoming more complex and more strict, so not only those who maliciously disregard all the established regulations, but also the web sites trying to comply with the rules. In this regard, the owner of the resource, and the optimizer who is responsible for the SEO promotion, must know the types of sanctions, understand how they are imposed and how to get out of them.
What is a Google filter?
It represents a part of the search engine algorithm that prevents the unscrupulous sites using overspam, cloaking, plagiarism, hidden text, and the like, from getting into the search result. If earlier it was possible to find out that the site had imposed the Google filter because of a sharp fall in positions, a traffic decline, then recently the restrictions haven’t been imposed so clearly, therefore it becomes more difficult to reveal them. More often, it is seen in stagnation, i.e. the absence of growth of all analyzed indicators, despite the fact that efficient and effective methods of promotion are used.
Therefore, before ordering contextual advertising or buying links, it is worth finding out whether Google has entered certain restrictions on the web resource. They can affect it in a complex way or be applied to particular pages. In addition, the specifics of their effect depends on the type.
What are the filters from Google?
The Sandbox.. Scope of sanctions – young, newly created platforms. Its goal is to admit just authoritative sites in the search result. Considering that the trust can only be deserved over time, the Google Filter “punishes” those who have not had time to express themselves from the best side. The prevention of such a situation can be at the creation stage when the owner buys a used domen, not the new one, with a clean history and an untainted reputation
Panda. It is responsible for the text content, checking articles on quality, utility for users and uniqueness. Panda Filter includes web sites engaged in plagiarism, theft, placing texts with low uniqueness on their pages. Also, the content that has a high frequency of keyword repetition, with the use of unnatural phrases like “buy a laptop in Kyiv, inexpensive”, as well as with an unsatisfactory structure of text (lack of headlines, paragraphs, lists).
-30. It is diagnosed easily: the web resource sharply loses 30 positions in the search result. It applies to those who use the black methods of Seo promotion like cloaking, spam, hidden text or redirectures.
Penguin. It is responsible for testing resources for links received in a “dishonest” way. In this case, any link that has not been put by a user or a visitor can be considered incorrect. Considering that SEOs are often engaged in its purchase in order to promote, many sites are at high risk. Most often, Google Penguin imposes sanctions to individual pages that are associated with unscrupulous links.
Hummingbird. It is intended to take care of the content utility for the visitors. Its application provides the user’s ability to receive information that is relevant to the request entered. Those who use artificial techniques of promotion, optimizing texts for requests and do not correspond to the content of articles are under the Hummingbird.
In addition, the resource restrictions may be affected for low download speed, technical errors, a significant number of broken links, lack of mobile version, a large number of complaints from users, etc.
How to find out that the site is under the google filter?
One of the most obvious signs of being under sanctions is the lack of the main page in the search result. To make sure of the veracity of fears, it is worth checking the site on Google filters at its Search Console service in the “Methods taken manually” tab. Often, information is displayed here about what actions have been taken to limit the capabilities of the web resource.
However, if there is no information about the measures, it does not always mean that everything is in order. Another tool for testing is the analysis of attendance. If its sharp decline is observed without visible reasons (the end of the advertising campaign or seasonal popularity of the product), this indicates the presence of sanctions. It is also worth analyzing traffic from similar sites operating in the same region and market segment. If the gap between the checked site and competitors’ is 10 or more percent, you can confidently realize that Google filters are applied.
How to get out of the Google filter?
After revealing the presence of effect from the search engine, it is important to understand what kind of promotion aspects the errors have been made . Their elimination will help to restore lost positions. General recommendations:
fulfill a Google filter check in order to determine their type. For this purpose, you can write to technical support of Google;
if the problem lies in text content, it is necessary to increase the uniqueness, utility, the informativeness of articles, get rid of the overspam;
if errors are made in the formation of backlinks, it is necessary to analyze the quality, themes and the authority of the sources. Special services are used for this reason. Links must be removed from all unsatisfactory sources.
In order not to be in an unpleasant situation, it is important to entrust work of promotion to professionals. It is recommended that the web studio with successful experience in this sphere, extensive portfolio and numerous positive reviews be engaged in solving these tasks. It will be able to help quickly to get out the site from the Google filter, if it has already happened.