Website usability audit
Usability of the site audit – this is work to identify in its functionality and interface problems that interfere with the conversion. The service implies the study of user behavior on the pages of the website and analysis of the reasons for the lack of targeted actions. As a result, the definition of problems for solving problems, the search for solutions for each website is carried out individually.
What tasks will help to solve usability an audit of the site?
First of all, this service will be interesting to companies whose activities are based on e -commerce. For such companies, a website is a marketing tool, on the indicators of the conversion of which the profitability of the entire business as a whole depends.
You can order a USability analysis for:
Reduce the cost of attracting a client
Reduce customer support costs
Increase the average check of the buyer of the online store
Simplify the daily use of the website
Simplify interaction with visitors (forms of consultations, etc.).
An audit of the usability of the online store is also performed in order to improve the company’s image. The website is a company’s representative office on the Internet, it should leave a good impression of the brand. The loyalty of customers to your company depends on the convenience of using a web resource.
In addition, an audit of usability with subsequent correction of flaws is one of the shortest ways to raise positions in the search results. Effective website promotion is impossible if the internal structure, navigation, design does not meet the modern requirements put forward by Google.
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What factors are analyzed with an audit?
Among the owners of sites there is a popular delusion that after the audit you will have to completely redo the web resource or even create a new one. But this is not so, in most cases it is enough to finalize the “problematic” places of the interface and optimize the “readability” by the visitor to its elements.
How do we carry out the audit of usability sites?
- Why do you need a user interface (UI) audit?
The analysis of usability helps to understand what is wrong with the page, namely the convenience of the website use, from the perspective of an ordinary user. In doing so, many points are taken into account. And even if a web resource has a beautiful design, this does not always prove the interface’s user-friendliness.
- How much does the site usability analysis cost?
The cost depends on the complexity and quantity of work on the UX audit, therefore an individual approach is selected for each client. Contact our specialists for more detailed information.
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