Domain name: what it is and how to choose the right domain name?
Each web server in the network has its own IP address through which users’ access is carried out. It presents the form of a set of numbers separated by commas which is convenient for computers, but it is completely forgettable for humans. The domain name of the site has been introduced into the Internet infrastructure to solve the problem. It is a convenient, easily readable address of the resource, eye-catching and serves as an effective means of promotion.
What is the domain name of the site?
This concept is the basis from which the creation of a web resource begins. It is typed in the address line of the browser for the move, indicated in the contact information during the registration, so the value in the future development of the Internet platform is difficult to overestimate. In order to make the domain selection correctly, it is worth to understand the structure consisting of several levels:
the second, the third, the fourth. These are the symbols that are to the left of the point. The owner of the resource makes them when registering. It may contain the company’s name or be associated with the specificity of the activity. Latin letters, Cyrillic, numbers or dashes can be used for writing. The main thing is to adhere to the principle of uniqueness;
the first. Several symbols that are to the right of the point defining the web resource area. The owner chooses the option suggested by the registrar and cannot create its own. The name of the domain is selected by geography and determines the country (ua, ru, fr), region, city (lviv.ua, kiev.ua, kh.ua). If the development of sites implies a commercial orientation, it is worth choosing com, biz, informational – info. Providers and other organizations associated with IT technologies often prefer Net. Sometimes the geographical component is combined with thematic, for example, com.ua;
zero. It is denoted by the point in the end and is not displayed in the address line.
Any domain name has a hierarchical structure, where each next level belongs to the previous one.
What should the choice of domain depend on?
Competent selection can greatly determine the recognition, success, attendance of the resource. During the formation, it is worth paying attention to a number of points:
Length. The right choice of the domain name is based on the principle of brevity. If it contains a few words (better not more than three), they must be divided by a dash without spaces. The best way is to register options with the dash and without it, which will protect against unfair competitors.
Content. It must duplicate the company’s name, especially if there is awareness of the consumer, or reflect the specifics of the activity. This will give guidance to memorize the address to the potential users. It is important that there is no consonance with the competitors’ domains, as it will play right into their hands. If you choose a domain similar to the famous brand, it may cause problems associated with copyright infringement.
Region. The geographical binding of the web resource is important, as it allows you to focus on the audience in a particular country, region, city. This gives an advantage over competitors who have preferred common domain zones such as org or biz.
Language. Recently, the use of Cyrillic is gaining popularity, as when you choose a domain consisting of familiar symbols, it will provide greater memorability and awareness. As usual it can not be written, but comprehend easily.Ukr must be preferred as a domain zone. It is important to remember that it is unacceptable to combine Latin and Cyrillic symbols. At the same time, the address with Latin symbols is more comfortable. The important thing is that it must be difficult to make a mistake in writing.
Ideally, you can register a number of domains for different regions if the company has an extensive network of branches, as well as on Latin and Cyrillic to promote online and offline. They can be tied to one resource.
How can a domain affect website promotion?
In fact, the promotion of web sites begins at the stage of making a name competently that can directly affect the success of the promotion. Many developers and seo experts recommend choosing a domain that contains one or more essential keywords. The main thing is not to over spam and not to get under the filter. It is important to pay attention to the following criteria:
Number of levels. The more they are, the less web resources are authoritative for the search engines. The domain names of the third and lower levels are often given by free platforms for blogging. Their reliability is not too large, since any problem with the server may cause the loss of content without the possibility of recovery. If the site provides the ability to select the second level domain, it does not too much increase reliability according to search robots. As a result, when ranking, preference is given to sites that deal with a major registrar;
History. The item is relevant for owners buying a domain that was previously used by another resource. It is important to pay attention to age (the older it is, the longer the search engines), the extension period (minimum number of the previous owners ), the change in TIC (there should be no sharp jumps). The history of filter imposition is especially important. If the site with this name was banned, restoring the reputation in Google would be difficult.
It is not easy to determine which domain to choose for the site from the point of view of being memorable without the Internet and adaptation for the effective promotion on the network. Especially if the owner of the resource has no experience in developing and promoting websites. Therefore, the issues of selecting the optimal name and development, promotion should be entrusted to specialists. Professional web studio in Kyiv, Kharkov or Odessa will be able to cope with these tasks quickly and competently. In addition, the costs of payment for its services will be even less than the price of the time spent on attempts to create a website and register the name on your own.